Marketing Medical Devices to Hospital Value Analysis Committees: What Moves the Decision A medical device company can have superior clinical data, a compelling price, and a physician champion who genuinely wants the product in the OR tomorrow, and still watch the sale...
Think You Have a Marketing Problem? It’s Likely a Marketing System Problem. Disconnected marketing tactics becoming a connected system Here’s the pattern almost every healthcare company falls into. Marketing spend goes up. A new agency gets hired. A rebrand happens....
