Services
Three Ways to Work Together
Every engagement runs on the MAPS Framework. The difference is structure: how much time, for how long, and for what reason.
Fractional CMO
Senior, Accountable Marketing Leadership, Ongoing
Embedded marketing leadership on a part-time, month-to-month basis. Fully bespoke, scoped to your company's stage, complexity, and pace. Erika functions as a member of the leadership team, not an external advisor, and she is accountable for the executional success of the strategy.
Interim CMO
Deployed Leadership at a Critical Moment
Near-full-time to full-time engagement for up to 6 months, deployed during a leadership gap, a fundraise, a launch, or another major inflection point. Keeps momentum while you find your long-term answer, or discover you do not need one, or a lower-level solution will suffice.
Project-Based Engagements
A Defined Need, A Defined Endpoint
Scoped engagements for a specific, bounded need: advisory, a demand generation system, building a pipeline, a brand relaunch, acquisition integration, or leadership-capacity coverage when your existing team is at capacity.
Not Sure Which Fits
Start With a Conversation
The right structure depends on your actual situation.
The first conversation scopes what you need, not a one-size-fits-all default.
Case Studies
Proof, Not Promises
These results were built alongside client leadership teams, using the same MAPS methodology behind every Novastrat Growth engagement.
From $9M to a $50M Exit
A PE-backed medical device company had a clinically superior product, a long buying cycle, and no market credibility. Working alongside the client's team, Erika helped rebuild the ideal customer profile using closed-won data, built a health economics study for hospital value analysis committees, and stood up lead generation to help the sales force operate more efficiently. Revenue grew 100% in Year 1. The company exited at an estimated $50M 4 years later.
From 6 Clinics to 65, and $9M to $150M
A PE-backed healthcare services company had a national expansion thesis and no infrastructure to support it. Working alongside the client's leadership team, Erika helped build a hub-and-spoke expansion model, centralize scheduling, and oversaw a media relations program generating $45M in ad equivalency. The company grew from 6 clinics to more than 65 nationally, and revenue grew from $9M to $150M in under three years, exiting at a rare, high multiple.