ERIKA ROSENTHAL

Erika has led marketing, operations, and strategy as a CMO, COO, CEO, and founder. She knows what a board asks for, what sales needs, and what it takes to turn a growth plan into results. Clients are not hiring an outside advisor. They are hiring someone who has done the work.

Owner

Erika Rosenthal is a growth-focused executive with 30 years of operator experience leading marketing, operations, and strategy for founder-led and PE-backed companies, primarily in healthcare, health tech, biotech, and medical spa and wellness. She has held CEO, COO, and CMO roles and has been part of building four companies recognized as among the fastest growing in their category. She has served as a founding member of five companies, including 14 years as a founder and CEO.

She founded Novastrat Growth to bring operator-level marketing leadership to companies that need more than a consultant. Her work is grounded in the belief that growth should come from a system a team can run, not a deck that gets shelved.

Erika understands the P&L. She has sat in the CMO, CEO and COO seats, as well as the founder’s seat. She knows what the board asks and what sales is actually measuring. Clients are not hiring an outside advisor. They are hiring someone who has proven both strategy and execution.