Marketing Medical Devices to Hospital Value Analysis Committees

Marketing Medical Devices to Hospital Value Analysis Committees: What Moves the Decision By Erika Rosenthal, Novastrat GrowthReading time: 12 minutes A medical device company can have superior clinical data, a compelling price, and a physician champion who genuinely...

Marketing Problem or Marketing System Problem?

Think You Have a Marketing Problem? It’s Likely a Marketing System Problem. By Erika Rosenthal, Novastrat Growth Word count: 1,540 | Reading time: 7 minutes Disconnected marketing tactics becoming a connected system Here’s the pattern almost every healthcare company...

Healthcare Expansion Playbook for Mid-Market Health Companies