Fractional & Interim CMO for Healthcare, Health Tech & Biotech
From Random Acts of Marketing to Predictable, Measurable Growth
Novastrat Growth helps health companies replace random acts of marketing with a growth system that is repeatable, scalable, and performs.
30 Yrs
Operator Experience
3 Exits
As CEO / COO / CMO
$9M → $150M
Revenue Growth
30 Yrs
Yr 1 Growth, Case Study
As Featured In
Entrepreneur
The Wall Street Journal
USA Today
Fortune
The Problem
Effort Without a System Is Not a Strategy
Mid-market healthcare and health tech companies are running marketing the same way they started it, reactively, tactically, without a system. Someone starts a newsletter. Someone runs a campaign. Someone hires an agency. None of it connects. The result is a pile of activity and no confidence in what it is producing or why. This is not a talent problem. It is a systems problem. There is no defined ideal customer, no mapped pipeline, no measurement cadence, and no growth roadmap the leadership team owns and trusts.
01
Marketing activity with no confidence in what it is producing.
02
No defined ideal customer profile or mapped pipeline.
03
No measurement cadence the leadership team actually trusts.
04
No growth roadmap the leadership team owns.
Services
Three Ways to Work Together
Every engagement runs on MAPS. The difference is structure: how much time, for how long, and for what reason.
Fractional CMO
Embedded marketing leadership on a part-time, month-to-month basis. Fully bespoke, scoped to your company's stage, complexity, and pace.
Interim CMO
Near-full-time to full-time engagement for up to 6 months, deployed during a leadership gap, a fundraise, a launch, or another inflection point.
Project-Based Engagements
Scoped engagements for a specific, bounded need: advisory, a brand relaunch, acquisition integration, or leadership-capacity coverage.
The Method
MAPS: A Growth System, Not a Strategy Deck
Every engagement runs on MAPS, a four-phase methodology built to move a company from marketing chaos to a self-sustaining growth system.
01
Measure
Pressure test what is real.
02
Architect
Build the growth roadmap.
03
Perform
Execute with embedded accountability.
04
Scale
Make the system self-sustaining.
"She quickly became an indispensable leader. She combined deep technical expertise with a motivating, uplifting attitude that improved culture across her departments and the wider company."
— CEO, PE-Backed Healthcare Services Company
The Difference
Led by Someone Who Has Run the Company, Not Just Marketed It
Novastrat Growth is led by Erika Rosenthal, an operator with 30 years of experience and three exits, who has held CEO, COO, and CMO roles across healthcare, health tech, biotech, and medical spa and wellness. She has also spent 14 years as a founder and CEO herself.
This is not advisory. It is embedded leadership, built on the belief that growth should come from a system a team can run, not a deck that gets shelved.
Proof
Results, Not Impressions
Working alongside client leadership teams, using the same MAPS methodology behind every Novastrat Growth engagement.
$9M → $150M
From 6 Clinics to 65
A PE-backed healthcare services company had a national expansion thesis and no infrastructure to support it. Revenue grew from $9M to $150M in under three years, exiting at a rare, high multiple.
100% Growth
From $9M to a $50M Exit
A PE-backed medical device company had a clinically superior product, a long buying cycle, and no market credibility. Revenue grew 100% in Year 1, exiting at an estimated $50M by Year 4.
The MAPS Framework
A complete walk-through of Novastrat's four-phase growth methodology, what happens in each phase, what it produces, and how to know if it is working.
Ready to Replace Random Acts of Marketing With a System That Works?
Every engagement is scoped to your company, your stage, and your pace. The first conversation is a fit check, not a pitch.